We just had our second (out of three) Happy Hour session for the Book League. The book we are currently reading is Supercommunicators by Charles Duhigg. Our next book, starting on October 23rd, is The Gifts of Imperfection by Brené
Brown.
Chapter 3 of Supercommunicators is about asking questions to solicit an emotional response from someone (the examples in the book were between strangers) and then being vulnerable yourself as a way to build lasting connections with people.
Being a business book club, my job as the facilitator is to guide the discussion around how the things that we are reading about can be applied to business. It seems like practically every book we’ve read in The League has some application to the sales process and this one really had me thinking.
There is a theme here, I thought. My business coach recently mentioned that sales are becoming more personal. The Leaguers nominated Brené Brown’s book about embracing imperfection as our next book. Are these testaments to the current and future trends in business?
Looking at how I’ve personally changed since the pandemic/George Floyd as well as how the people around me have changed, I see a softer more compassionate world. I’ve been teaching the tenant “You are your brand, just turn the volume up” in Scrappy Branding for solopreneurs. Like, you personally.
So, I am in this inquiry and foresee a brand change for Project Biz Lab that is softer and less in your face. One where I share more about my tribulations that have led to business success (there are lots to draw from!)
What do you see about this for yourself and your professional life?
Oh! By the way- Project Biz Lab is offering an Early Bird special for the first time for Brené Brown’s book- $77 for the three online Happy Hour Discussions, down from $97. Details are below. Let’s continue this conversation there. I’d love to have you.
Keep going,

#PBLMeASAP | GUEST EXPERT WEBINAR SERIES
Break Through Your Business Slump
with Oie Dobier

Join Business Coach, Oie Dobier, for this intensive workshop designed specifically for entrepreneurs facing a slump in their business.
In just 90 minutes, you’ll learn how to identify obstacles, generate strategic solutions, and create a practical implementation plan for your unique business and circumstances.
3 Things Worth the Price of Admission
- Root Cause Analysis Skills: Learn tools and techniques to help you zero in on what’s really at the bottom of your business slump.
- Customizable Strategies: You’ll develop personalized strategies that reflect the unique aspects of your business, enhancing their effectiveness.
- Practical and Actionable Steps: Leave with a concrete plan that starts with small, manageable actions, building momentum as you see results
Expert Bio
Oie Dobier is a business coach and professional speaker dedicated to empowering entrepreneurs to realize their dream businesses. She helps owners ensure every aspect of their business energizes them, delivers unbeatable value to their customers, and operates smoothly and independently. Oie understands the struggle of entrepreneurs who see the potential for growth but feel overwhelmed and constrained by time. Focusing on tailored strategies, accountability, and actionable steps, Oie guides business owners from feeling trapped by their schedules to achieving exponential growth and gaining operational freedom.
#PBL | MINI BIZ HACK SESH | SEPTEMBER
Pick 3: Where To Put Your Marketing Efforts?

Don’t know where to put your MARKETING EFFORTS? Join us on Wednesday, September 11th at 9 AM for our exciting session, Pick 3: WHERE TO PUT YOUR MARKETING EFFORTS —a deep dive into the marketing world to help you determine where to focus your energy.
Join us for a FREE 1-hour business strategy session where we’ll cover
the right marketing methods and a solid marketing plan that works for your business. Come ready to brainstorm, share ideas, and leave with a plan tailored to your biz. Let’s make those marketing efforts count!
Don’t miss this energizing session designed to elevate your business success for FREE! 🚀 Register now!
#PackingAPunch | MAKING A POSITIVE DIFFERENCE

This September, Sarah is stepping up to make a difference with not one, but two incredible charity events!
Who: Twin Cities Vision Walk with The Foundation Fighting Blindness
(the above link is to donate; reply to me to join the team for the walk)
When: Saturday, September 21, 2024 at 9:00 AM CST
Where: Lake Harriet Bandshell
Why: We’re hitting the pavement to raise awareness and much-needed research dollars to find preventions, treatments, and cures for blindness. Let’s walk together and shine a light on this important cause!
Who: Man Wear Pink supporting the American Cancer Society
When: Saturday, September 28, 2024 at noon to 5:00 PM CST
Where: Eagan Central Park Pavilion – 1497 Central Parkway, Eagan, MN
Why: Let’s work together to help end breast cancer, a disease that touches so many of our lives. Together, we can work toward a future where no one has to face this battle.
We’d love for you to join us in these efforts. Your participation and support can make a world of difference. Let’s make this September one to remember!
#TheBookLeague | EARLY BIRD PROMO | Q4
Q4 2024’s PICK | The Gifts of Imperfection by Brené Brown

The Book League at Project Biz Lab is back, and we’ve got an EARLY BIRD DEAL just for you! 🎉
Save $20 off the regular $97 price and join for just $77! It’s the perfect way to connect with savvy pros, soak up their wisdom, and grow your biz community. Each month, we dive into a juicy chunk of a book chosen by popular vote, making it super easy for busy entrepreneurs to stay in the reading game. By the end of the quarter, you’ll have a whole book under your belt, all in bite-sized pieces.
Our top pick for Q4? The Gifts of Imperfection by the amazing Brené Brown—a total game-changer for embracing your authentic self in both life and business!
The Q4 Book League kicks off on October 23rd—don’t miss out on the early bird pricing! G
rab your spot now and let’s get reading!
#BizHack | Automate Your Business Through Zapier

Ever struggled to get your business apps to play nicely together? You’re not alone! But guess what? Zapier is here to save the day!
Zapier is like your business’s best-kept secret sauce, blending all your favorite apps and services into one smooth, automated workflow—no coding required! Imagine the magic of your social media posts, project updates, and emails happening without you lifting a finger. Each Zap is like a little digital assistant, starting with a trigger (like getting an email) and ending with an action (like adding a task to your to-do list). With thousands of app integrations from big names like Google, Salesforce, and Microsoft, Zapier is your go-to for streamlining business-critical workflows, saving you time, and keeping your business running like a well-oiled machine.
Ready to see how Zapier can help you automate like a pro?
#WhereInTheWorldIsSarah

GUEST EXPERT SERIES: BREAK THROUGH YOUR BUSINESS SLUMP
Tuesday, September 3rd, 3:00 PM CST
Location: Online
Register HEREfor only $79
MINI BIZ HACK SESH (FREE) – PICK 3: WHERE TO PUT YOUR MARKETING EFFORTS
Wednesday, September 11th, 9:00 AM – 10:00 AM CST
Location: Online
Register HERE
TWIN CITIES VISIONWALK | TEAM IMMACULATE DEGENERATION NATION
Saturday, September 21st, 9:00 AM – 1:00 PM CST
Location: Lake Harriet Bandshell | Minneapolis, MN
JOIN OUR TEAM– reply to this email for instructions
DONATE
MAN WEAR PINK | AMERICAN CANCER SOCIETY OF MINNESOTA
Fundraising event on Saturday, September 28th at Noon – 5:00 PM CST
Location: Eagan Central Park Pavilion – 1497 Central Parkway, Eagan, MN
Register HERE Free/Donate
Q4 THE BOOK LEAGUE: THE GIFTS OF IMPERFECTION
Wednesday, October 23rd, 4:00 PM – 5:30 PM CST
Location: Online
Register HERE $79 Early Bird Pricing Until October 1st!
21st ANNUAL WOMEN’S BUSINESS CONFERENCE
Wednesday, October 30th
Location: Pablo Center | Eau Claire, WI
Attendee tickets starts at $75-85 Register HERE
Do you know of a hot networking event in the Twin Cities or Eau Claire areas that I should be at? Let me know!