Wow, October really snuck up on me. How about you?
Before we officially get there, I want to acknowledge Suicide Prevention Month.
Entrepreneurs are twice as likely as the general population to have depression. I am one of those people. I have been managing it off and on since my teens at which time I was hospitalized multiple times for wanting to kill myself.
As an entrepreneur, I have been managing it ON with the stance of fighting for my life. If I cannot perform, my livelihood is at stake (and EVERYTHING else.) Therefore, I am extremely diligent in my self-care, working with professionals across multiple modalities.
In writing my book, Follow Your WeatherVane, a few years ago, I found that by recalling certain things and writing about them, I was also reliving them. So I put the book on hold and sought out extra help.
I’m sharing this with you today to let you know that if you deal with overwhelm, you are not alone. And this is the time of year to put on your HappyLight.
Whether you deal with depression yourself or not, this Freakonomics podcast episode is one that I recommend to everyone. It’s entitled “The Suicide Paradox.” There is a surprising lesson about personal power in there.
At Project Biz Lab, we acknowledge the mental game of being an entrepreneur. That’s why the Book League takes on books like Brené Brown’s Gifts of Imperfection and we have guest experts that discuss things like money mindset, confidence, and imposter syndrome.
As a solo entrepreneur, your brand is you. Your business is you.
BE. YOUR. BEST. YOU.
Even when your best doesn’t seem like enough, I promise you it is.
Keep going,

#PBLMeASAP | GUEST EXPERT WEBINAR SERIES
Small Biz Legal Must-Haves with Tim Voit

Join our man, Tim Voit, for an essential webinar on the value of legal expertise for your business! Imagine being able to call an attorney anytime, ask any question, and not receive a bill. With a LegalShield membership, this becomes a reality.
Think of it as having legal consultants on standby to guide you through various aspects of starting and running your business. From contract and document review to risk mitigation, vendor disputes, and employee rights, we’ll cover crucial topics including debt collection, tax code, audits, and threats of consumer lawsuits. Don’t miss this opportunity to empower your business!
In this webinar, you’ll learn:
✔️ Must-have legal protections every biz needs
✔️ Essential contracts & agreements
✔️ Privacy policies & data protection
Expert Bio
Tim Voit is a Small Business Specialist at LegalShield, where he empowers individuals and entrepreneurs to explore their potential. Known for fostering meaningful connections, Tim helps people access comprehensive and affordable legal and identity theft services to protect themselves and their businesses. He also builds entrepreneurial communities through the Center Sphere group, encouraging referrals and collaboration for mutual growth.
#PBL | MINI BIZ HACK SESH | OCTOBER

Do you know how to leverage your biz? Join us on Wednesday, October 9th at 9 AM for our exciting session, LEVERAGING AND PACKAGING —we’re diving into all things leveraging and packaging: Why you need to leverage, the best time to start, and how to choose the perfect package for your biz.
Here is what leveraging does- it allows you to work with more masses in the same time that you can work with one. It’s where you can break the solo-entrepreneur glass ceiling. Packaging makes your product or service easier to sell.
Join us for a FREE 1-hour
power-packed session filled with biz hacks you can use RIGHT AWAY. This is your chance to learn strategies from your peers and see what your business has been missing out on.
Register now!
#TheBookLeague | LAST CHANCE! | Q4
Q4 2024’s PICK | The Gifts of Imperfection by Brené Brown

🚨 Last Chance to Register for The Book League! 🚨
The Q4 Book League kicks off on Wednesday, October 23rd at 4 PM Central. Our top pick for Q4? The Gifts of Imperfection by the amazing Brené Brown—a total game-changer for embracing your authentic self in both life and business! You’ve got just three weeks left to register!
We’ve got an EARLY BIRD DEAL for you until TOMORROW! 🎉 Save $20 off the regular $97 price and join for just $77! It’s the perfect way to connect with savvy pros, soak up their wisdom, and grow your biz community. Each month, we dive into a juicy chunk of a book chosen by popular vote, making it super easy for busy entrepreneurs to stay in the reading game. By the end of the quarter, you’ll have a whole book under your belt, all in bite-sized pieces.
Grab your spot now and let’s get reading!
#ScoreTalk | BROKE-A$$ MARKETING

Are you a resourceful and scrappy business owner? Inventory heavy and cash poor? Or maybe you are working with a bootstrap budget. Either way, this is the workshop for you.
In Broke-A$$ Marketing, Sarah shares her free tips and tricks that will make you look like a socially distant pro with her fun presentation style.
You will learn how to:
- Elevate your current clientele
- Be noticed by out-of-reach customers (you know, those ones you *wish* you had?)
- Get testimonials with ease
- Grow your leads list
- And more!
#BizHack | FORGE NORTH

Introducing Forge North!
Are you ready to tackle business challenges head-on? If you’re looking to start, scale, invest in, or support a business, Forge North is the perfect place for you!
Think of Forge North as both a rally cry and a vibrant coalition of entrepreneurs, investors, and business leaders dedicated to making Minneapolis-Saint Paul the best place to launch and grow ventures. Why does this matter? Because building a successful business is a team effort!
At Forge North, you’ll find the resources and support essential for your startup journey, helping to build an ecosystem where innovation thrives and entrepreneurs can truly flourish!
#WhereInTheWorldIsSarah

GUEST EXPERT SERIES: SMALL BIZ LEGAL MUST-HAVES
Tuesday, October 1st, 1:00 PM CST
Location: Online
Register HEREfor only $79
NETWORKING WITH PURPOSE
Tuesday, October 8th, 4:00 PM CST
Location: Minneapolis, MN
Register HERE for free!
MINI BIZ HACK SESH: LEVERAGING AND PACKAGING
Wednesday, October 9th, 9:00 AM – 10:00 AM CST
Location: Online
Register HEREfor free!
Q4 THE BOOK LEAGUE: THE GIFTS OF IMPERFECTION
Wednesday, October 23rd, 4:00 PM – 5:30 PM CST
Location: Online
Register HERE $79 Early Bird Pricing Until October 1st!
SCORE TWIN CITIES: BROKE-A$$ MARKETING
Tuesday, October 29th, 11:00 AM CST
Location: Online
Register HERE for free!
21st ANNUAL WOMEN’S BUSINESS CONFERENCE
Wednesday, October 30th
Location: Pablo Center | Eau Claire, WI
Attendee tickets starts at $75-85 Register HERE
Do you know of a hot networking event in the Twin Cities or Eau Claire areas that I should be at? Let me know!