[THE LOWDOWN] Issue 17 | SparkToro

It’s Giving Tuesday, and I want to share with you what is important to me- preserving US citizens’ rights and freedoms, and giving everyone equal access to important resources. As a result, I am the Secretary of my local Lions Club Chapter, a big fan of public libraries, work at my local polling place during elections, and support the American Civil Liberties Union. Participating in these things is a way that I can make a difference in my local community and country when I sometimes otherwise feel helpless. 

I invite you to consider your contribution to what is important to you today. Whether you give your time, talent, or money- it matters. I encourage you to take action and participate. 

As entrepreneurs, we are DOERS and change makers. We are also whole people with causes and communities we care about. Whether you care about the same issues as me or choose something else, I urge you to do something if you aren’t already.

 

Keep going,

 

#PBL | GIVING TUESDAY | ACLU

This Giving Tuesday, stand up for civil liberties.


Since 1920, the ACLU has been on the front lines protecting our fundamental rights- from Brown v. Board of Education to Roe v. Wade to challenging current policies- representing the issues that people often can’t afford to do on their own. Your support helps challenge unconstitutional policies, defend marginalized communities, and hold leaders accountable. 
 
Together, we can protect democracy and safeguard the freedoms that define us. 
 
Learn more or give today: aclu.org

DONATE HERE

#PBL | MINI BIZ HACK SESH | DECEMBER

What’s This Session All About?

The end of the year isn’t just for celebrations — it’s your chance to tighten loose ends, reflect on what worked (and what didn’t), and make empowered decisions for the new year.

During this one-hour power session, you’ll:

✨ Review your 2025 wins, lessons, and data

✨ Identify what to close, keep, or tweak heading into 2026

✨ Explore strategic pivots that support growth, ease, and sustainability

✨ Leave with a clear, actionable plan to start 2025 strong

Whether you’re rebuilding, refining, or ready to make big moves, this session is your final reset before the new year begins.

 

GRAB YOUR SPOT HERE!

#TheBookLeague | THE SUCCESS PRINCIPLES | Q1

ONLINE 4:00 PM – 5:30 PM
Wednesday, January 28th
Wednesday, February Wednesday, March 25th

 

We’re cracking open The Success Principles—aka the ultimate playbook for tackling challenges, boosting confidence, and chasing down your big, bold dreams. With 64 timeless principles (and stories from CEOs, athletes, celebs + everyday rockstars), this book doesn’t just inspire—it gives you a step-by-step blueprint to actually make it happen.

Reserve your spot now — The New Year of the Book League starts January 28th!

Get a copy of your book HERE!

Join Us!

#BizHacks | SparkToro

Featured Biz Hack: SparkToro – Your Shortcut to Audience Clarity

If you’ve ever wished you could peek into your audience’s online world, SparkToro does exactly that. This audience-intelligence tool shows you where your people actually spend their time online—the websites they visit, podcasts they listen to, social accounts they follow, and the content that influences them.

Instead of guessing (or running endless surveys), SparkToro gives you instant insights you can use to:

➡️ Create smarter content by knowing what topics and hashtags your audience engages with
➡️ Find aligned influencers your audience already trusts
➡️ Spend ad dollars wisely by seeing which platforms matter most
➡️ Pitch the right podcasts, publications, and guest post spots
➡️ Strengthen PR and partnership outreach with real audience data

 

SparkToro shows you where your people are—and how to meet them there. Perfect for sharpening your marketing strategy without the overwhelm.

Explore SparkToro, your next smart move toward understanding your audience better.

Explore SparkToro HERE!

#WhereInTheWorldIsSarah 

MINI BIZ HACK SESH: Close, Pivot, & Thrive

Wednesday, December 3rd, 9:00 AM – 10:00 AM CST

Location: Online

Register HERE for free!

 

CONNECT WORK MENOMONIE – NETWORK WITHOUT THE PITCH

Wednesday, December 10th, 4:30 PM – 6:00 PM CST

Location: Lucette’s Brewing Company

Register HERE

 

Do you know of a hot networking event in the Twin Cities or Eau Claire areas that I should be at? Let me know!

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