Yesterday was April Fools Day, and this ain’t no fools. I sent an email regarding receiving these emails. Love ’em? Tell me. Hate ’em? I’ll stop sending them, no action needed.
Building your email list is something that I am very passionate about. Up until now, I’ve been justifying my workarounds and have even taught others to do the same.
Believe me, though, when I say that I FINALLY got it. You can refer to that email for more details. I am sending you this issue of [THE LOWDOWN] so you can make an educated choice.
Other than that, the first quarter this year has been CRAZY for me personally. Thank you for everyone’s patience there, too, as it impacted Project Biz Lab and my clients.
Lastly, because I like to keep this section short and sweet, I want to point out an event that I am a vendor at TONIGHT: the Entrepreneur Fair in Eagan, MN. Details below.
Thanks again and…
Keep going,

#PBL |Â MINI BIZ HACK SESHÂ | MAY

Join our May Mini Biz Hack Sesh: Your Origin Stories, as we craft your biz description & bio to cut through the noise, build credibility, and showcase what makes you stand out!
Struggling to sum up what you do in a way that truly connects? This session is about crafting your long, short-form business descriptions and personal bio. In a world full of noise, standing out is key!
This is your chance to refine your story, establish credibility, and highlight what makes you and your business unforgettable. We hope to see you on Wednesday, May 7th at 9:00 AM CST for another awesome Biz Hack.
👉 RSVP now!
#PBL | 2025 Entrepreneur Fair
Catch Project Biz Lab at Entrepreneur Fair 2025!

Join us TODAY at 4 PM at the Eagan Community Center for the 5th Annual Entrepreneur Fair! This is your chance to connect, learn, and grow with fellow entrepreneurs. Whether you’re looking for fresh ideas, expert insights, or a supportive business community, this event is packed with opportunities to level up! Stop by the Project Biz Lab table and let’s talk biz strategies, pricing, and all the hacks you need to thrive!
📅 Mark your calendar & see you there!
#TheBookLeague | Q2 | APRIL
Q1 2025’s TOP PICK: THE 12-WEEK YEAR BY BRIAN MORAN and MICHAEL LENNINGTON

The Book League’s Top Pick for Q2: The 12-Week Year by: Brian Moran and Michael Lennington
What if you could accomplish more in 12 weeks than most do in 12 months? The 12 Week Year by Brian P. Moran and Michael Lennington flips the script on traditional goal setting—helping you prioritize, execute, and see real results FAST. This book isn’t just theory—it’s packed with actionable strategies to help you ditch the overwhelm, stay focused, and actually hit your business goals. Ready to level up your productivity?
Secure your spot in The Book League and let’s make Q2 your most productive quarter yet!
📚 Save your seat now!
#BizHack | Mailsuite

Mailsute is Your Secret Weapon for Smarter Emailing!
Ever wonder if your emails are getting ghosted or actually being read? With Mailsuite (formerly Mailtrack), you’ll never have to guess again! This powerhouse tool integrates seamlessly with Gmail and tracks when your emails are opened, links are clicked, and more—giving you real-time insights to level up your email game.
✨ Why You’ll Love Mailsuite:
📬 Know when your emails are opened (no more waiting & wondering!)
🔗 Track clicks on links—see what’s getting attention
🚀 Send mass emails (up to 10,000 recipients!)
📑 Share & track documents securely
📲 Stay in the know with mobile tracking for emails sent from your phone
💡 CRM for Gmail—because your inbox can work harder for you
And don’t worry—Mailsuite is GDPR compliant & encrypts your data for total peace of mind. Whether you’re following up with leads, checking in on clients, or running email campaigns, this tool helps you work smarter, not harder.
Start tracking like a pro!
#WhereInTheWorldIsSarah

ENTREPRENEUR FAIR
TONIGHT
Location: Eagan Community Center, Eagan, MN
Register HERE for free!
NETWORKING WITH PURPOSE
Tuesday, April 8th, 4:00 PM CST
Location: Utepsils Brewing, 225 Thomas Ave N, Minneapolis, MN
Register HERE for free!
THE BOOK LEAGUE
Wednesday, April 30th, 4:00 PM CST
Location: Online
Register HERE for free!
MINI BIZ HACK SESH: Your Origin Stories
Wednesday, May 7th, 9:00 AM CST
Location: Online
Register HERE for free!
Do you know of a hot networking event in the Twin Cities or Eau Claire areas that I should be at? Let me know!